Project for Trish McEvoy
This project focused on natural retouching for the luxury cosmetics brand Trish McEvoy. The goal was to create images that reflect a sense of freshness and health, essential for representing the brand's values and attracting customers.
Key Techniques:
Natural Skin Retouching: Carefully balanced skin tones to ensure a healthy, radiant appearance, while maintaining the model’s natural beauty and texture.
Product Highlighting: Enhanced the visual appeal of the products, ensuring they stand out in the composition and immediately catch the viewer's attention.
High-quality retouching plays a critical role in driving sales for beauty and cosmetics brands. By presenting models with fresh, glowing skin, the audience associates the brand’s products with health and vitality, encouraging trust and aspiration. Additionally, retouched product visuals that are sharp, vibrant, and polished create a stronger emotional connection with potential customers, making the products more desirable.
